As assertive movement that speaks of individuals and not of groups; yet, a vision of personal progress that contributes to the needs of our
collective future. As a manifesto for tomorrow, we launch this project, with a collection of eyewear, while nodding to the punk attitude.
It’s a state of being. We are doing it our way.
Why this Collaboration?
Roberta and Francesco met at his concept store: Smalti e Colori, a gathering place that encourages individuals to express their uniqueness and
share their ideas. Since then, they talk, they exchange ideas, and even can get lost with their ideas, all for the better… to find what they weren’t
looking for, carving way for this collaboration.
No design creates itself, and no designer can succeed alone. Sometimes what we need the most is a true collaborator. A tireless supporter, a
fearless critic, a daring partner. Inspiration – it’s the ultimate gift produced by a strong collaboration.
We wanted to openly break through the noise, to offer our wearers, our enthusiasts a new concept.
It’s a new world.
It’s a new concept that you see.
Our purpose is unchanged: to create and deliver an exceptional frame. But this time, the dream was to go further and create a collection that was
even more inquisitive about the individual and our place in the world today.
It’s a collection that helps define our collective state of mind and our natural desire to express ourselves.
We collaborated with SM16 for this project and together, we unveil our theme PunKouture.
This spirit of encouraging one’s inner revolution, to push the individual not to be a simple consumer, nor a passive spectator, but to externalize
their true self; meanwhile always questioning, “When will we abandon mass-thinking to make room for uniqueness?”
The emphasis on individualism sets the trajectory for this collection.
It’s a bit of light at the end of the dark tunnel.
These frames are more than just accessories: they are a movement.
Future is an Attitude: The Art of Moving Forward.
In order to build the future, we must look back to our past; and the dramatic landscapes of the beautiful city,
Matera, was an easy decision for the location.
Where history and the future collide in symphony; the creative spark is alive and well.
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Aiuti di Stato 2020:
1. Autorità concedente: Agenzia delle Entrate
Contributo ricevuto: 10.639,00 €
Causale: Contributo Fondo Perduto – Art. 25 del decreto legge 19 maggio 2020, n. 34
Data ricevimento contributo: 07.07.2020